Applause! HD

Applause! HD | May 15th, 2019
Applause! HD Team (Photos by Todd Youngblood)

Applause! HD Team (Photos by Todd Youngblood)

Born and raised in the Windy City of Chicago, Illinois Safiya Nelson made the great reverse migration down south to attend the North Carolina Agricultural and State University. There, she studied Industrial and Systems Engineering and graduated in 2003. Since then she has been planted in the Queen City ever since.

Safiya later pursued her MBA, at which point it was confirmed in her heart of hearts that business would be her forte. Safiya has two teen-aged girls that are her inspiration and joy. Safiya sits on the Engage Me! Board of Directors at UNC-C for Minority in Engineering students. She mentors and has served as community outreach chair for several local non-profit organizations.

Safiya came onboard with Applause about two years ago with an agenda to bring new energy to the Applause! HD brand. Safiya focuses the majority of her attention on marketing and community involvement for the salon. She has been certified in the lash extension technique, Aromatouch Techinique (utilizing Doterra Essential Oils), V-Steam (vaginal steam) and V-Steam Instruction since joining the team. Her most recent certification took her to Los Angeles, CA to study Brow Microblading (a semi permanent eyebrow tattoo). “I am extremely enthusiastic about microblading because it gives me an opportunity to add more value to TEAM Applause!,” she says.

Safiya also offers healing arts services at Alliance Wellness Centers in Concord, with massage and Reiki avaialeble as well. “For those who are not familiar with V-Steaming, it’s a self care routine for women that supports detoxifying, cleansing, and healing the reproductive system. It helps to reduce menstral symptoms, and tighten and rejuvenate the vagina. It is extremely relaxing and can be a spiritual practice for helping women to release old energy from their wombs from past relationships,” she shares.

Safiya has pioneered a podcast on iTunes and been a radio personality for Essential Soul with Safiya over recent years. She enjoys philanthropy, international missions, and volunteering in her community. She shares, “giving back is not an option for me. I naturally aligned with the vision for Applause! HD and was always supportive of women spiritually in healing through self-care and prayer.”

A native of the “Queen City” Charlotte, Katossa Glover, alongside her husband Malik, founded and opened Applause! Hair Designs July of 2014. The vision of Applause! was an outward display of her admiration of the authentic beauty and power in women. “As mothers, wives, career women, caregivers, and goal chasers, it’s important to be reminded that we deserve Applause!,” she shares. Katossa understands the journey of pursuing dreams in each of those roles. She and her husband have a blended love of seven sons.

The name Applause! HD, inspired by her Goddaughter’s dance recital in 2014, is to place a candlelight next to the powerhouse that is “woman”. The slogan, “Everyone Deserves Applause” speaks volumes to the vision of the brand. The salon has been graced with some of the most gifted stylists in the area, and values each of these remarkable women. In the same, their clients continue to be the genuine core of who they are in their community.
Katossa has a few loves of her life that have nurtured her commitment to community. First, is her introduction to faith by her grandmother at a very early age. “In retrospect, I attribute the Ram in me (Harding High School), my blue blood as a Bronco (Fayetteville State University), WOW (a vision I began for young women who actually inspire me still), and my sisterhood of BGR (Black Girls Run, which she serves as one of the Charlotte Ambassadors). Katossa shares these relationships as pivotal for her in crowning women through her work in the community and the Applause! brand. “It’s a brand of sisterhood,” she says.

Team means everything. Katossa says the partnership established with Safiya Nelson builds upon the vision of Applause! to value the authenticity in amazing women. “We bring diverse elements of strength to the brand and we’re excited about where we’re going. Applause! is a brand servicing the Charlotte metro area and Lake Norman. We can’t wait to connect with more amazing “change agent” women exemplifying Applause! This connection is formulated by stylists, clients, community partners, and a networking platform of visionaries who believe in the power and authentic beauty of women,” Katossa said.

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