Arletha Mcclelland

by Terry Watson | September 16th, 2016
Arletha Mcclelland (Photo by Todd Youngblood)

Arletha Mcclelland (Photo by Todd Youngblood)

Classic elegance with a hint of quirkiness; that is how Arletha Mcclelland describes the style of her business, Soirées Entertainment that officially launched in September 2014. She began planning events while in college, as a member of the university programing board at UNC-Charlotte. While enrolled, she studied theatre production. That experience she says caused her to fall in love with creating shows and events. “I started out planning small birthday parties, social gatherings, and meetings. After I graduated, I continued planning events on the side for fun and for extra money until one day while I was driving home, I realized that I should start my very own event planning business. By the time I got home I had decided to step out on faith and start Soirées Entertainment.”

Arletha is a pretty simple person with big dreams. She is also a “southern gal” and woman of much faith. “I love family and the things that make you smile. I exude positivity and I have no problems sharing that energy,” she says. Though she is spontaneous and quirky at times, her creative nature and warm spirit has only complimented her as a business person. She is the type that would rather lie in the background than to be out front. She doesn’t aim to please others just to be credited for that. She feels her signature is enough to leave a lasting impression on her clients. She is also a lover of humanity. “People may not always be right, but everyone has some type of good in them.”

At Soirées Entertainment, they offer the ultimate event planning experience through their unwavering commitment to professionalism and artistry. Arletha vows to partner with her clients to provide exceptional event management skills and services to make sure that their event ideas become event realities. She expects for her company to be the ‘ultimate event planning experience’ in respects to weddings, anniversaries, birthday parties, launch parties, corporate events and fundraisers. “I love being able to take my clients’ vision, create it and then see them celebrate in it. It is the coolest feeling to see them and their guest enjoying the surroundings and having a great time,” she says. “I also love the rush of planning for the unexpected. You never know what type of issues you will have to address when planning events, but I honestly love that challenge”.

Arletha’s life and business has been impacted by several people and events. The most impactful experience was the death of her mother. She was always a supporter of anything that she did and helped her to remain grounded and focused. Her mother would be the first to criticize her and also the first to congratulate her. After her death last year, she says she realized that tomorrow is not promised. “I could have given up but deciding not to, made me work harder.”

Moving forward, Arletha hopes to be a sponge and soak up as much information and experience as possible while continuing to make Soirées Entertainment a household name in the event planning arena. She also hopes to expand her product line and establish new relationships beyond the Charlotte area. She knows there is a lot of work to do, but she is ready for the fight. “Sometimes you will fail and it will hurt but also know that tomorrow is a new day and all that happened yesterday is gone. Whatever I do, I promise that I won’t give up,” she says.

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