Beverly K. Johnson

by Terry Watson | November 16th, 2020
Beverly K. Johnson

Beverly K. Johnson

It has been said that you can always judge a book by its cover. When it comes to Beverly K. Johnson, that is very accurate. On the outside, it can appear that she is a soft and gentle creature, full of zest and finesse. She exudes elegance and beauty almost effortlessly. Though when her book opens up, Beverly can be quite surprising.

She is a beautiful soul with a wicked dry sense of humor. She can shift from being uber serious, to be hilariously funny, quoting lyrics to random songs. Whatever way you look at it, Beverly is in a space in her life where she’s found peace and happiness.

Beverly is a native of Mobile, AL and a graduate of Alabama A&M University. She is also a Army veteran. Presently she is a life coach and motivational speaker. She is the face and founder of Genesys Fitness, a community of women who recognize the need to reclaim their lives and are emotionally ready to do the work. “At GenFit, we believe self-care takes priority over caring for others because it is in caring for ourselves that we make the best caregivers. We believe that by helping women rediscover who they are after suffering a loss, she will be empowered to become her ideal self – physically, mentally and emotionally,” she shares.

Beverly says that Genesys Fitness represents change for women who are ready for a shift. “My clients recognize that they are ready for more and need a roadmap to reach their goals. My client’s ages range from 35-65, and I use the phrase “the forgotten woman” to describe her. The Forgotten Woman is the person who makes sure her family eats, yet often takes the smallest plate. She’s the one who people know by name, but because she’s so tired and overwrought, she sometimes forgets her own. The Forgotten Woman is a beautiful and selfless spirit who, in everything she does, puts others needs ahead of her own. She often goes unappreciated, unloved, abused, and overworked. She often feels alone, tired, sick, depressed, ugly, and invisible. I’ve discovered that this is usually the season when you’ve become settled in your career, and have raised families and eventually become empty nesters. In some cases, my clients have assumed the role of caretaker for their parents. It’s during this time, you discover that you’ve taken care of everyone and you’re at the bottom of the list. They are looking to discover themselves,” she shares.

With Genesys Fitness, Beverly offers an 8-Week Personal Training regimen called the “60 Day Slay” Transformation Program. Through one-on-one sessions, personalized sessions, and mindset makeovers, she partners with her clients to reclaim their identity through customized coaching, fitness training, and strategies to build sustainable changes.

Genesys Fitness began with a thought. Beverly shares how she believed that she could shift her experiences as a Zumba instructor to that as a personal trainer. During that transition of time, she was also enduring an emotionally and mentally exhausting divorce. As she healed from the divorce, she discovered her voice and realized that some new tools and insights proved beneficial to her existing clients. “As I experienced my beginning, I wanted to inspire others to achieve theirs,” she says.

Genesys Fitness takes off. “I was sitting on my couch one Sunday afternoon in 2015, and decided that I was ready to take the plunge. I had my business cards made and I posted information about it on Facebook. That was my official grand opening. I didn’t know anything about launches or social media engagement. I just jumped. I had no idea what to do next. My first client happened to be one of my sorority sisters. That vote of confidence from my Soror gave me the determination to keep pushing,” she says.

Today, Beverly is in full force with Genesys Fitness. Her focus is on providing a great experience and service to her clients, while impacting their lives. “I love it when my clients have their ‘aha’ moments. It’s that moment when she begins to see the results. I’ll receive the text message announcing they’ve lost a dress size or that they’ve started to receive compliments from friends. That’s when I know my program is working.’ Beverly says.

She also finds inspiration in her mother who she describes as someone who has a beautiful spirit and has taught Beverly and her siblings the importance of having a good work ethic, gratitude, and humor.

Beverly has also faced some challenges in business. “As a fitness professional, I’m faced with the challenge of providing my services in our current landscape with the Covid 19 pandemic. The safety of my clients is my utmost priority. With that being so, I’ve switched my practice to a virtual platform, and it’s proving to be a great option for my clients,” she says.

Moving forward, Beverly hopes to expand her online coaching business. Expanding her online business will allow her to provide Genesys Fitness services across the country. She also offers some advice to others who follow a similar journey as she has. “Decide on who you want to market to in your business. While it sounds good to cater to everyone, everyone won’t be a customer. Determine who you want your ideal client to be. From that point, it will be easier to create a solid business. Most importantly, don’t fear the unknown, it’s a part of the process.”

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