Beyond Beauty Salon and Training Center, Inc.

by Terry Watson | May 13th, 2016
Latoya Vanhook and the Beyond Beauty Team (Photos by Howard Gaither)

Latoya Vanhook and the Beyond Beauty Team (Photos by Howard Gaither)

Latoya Vanhook is the ‘Boss Lady’ of Beyond Beauty Salon and Training Center, Inc. in Burlington, North Carolina. The Burlington native and devout woman of God has definitely put forth a valiant effort to achieve her personal goals and fulfill her dreams. In the beginning, she set her sights on being the best cosmetologist in the industry. To achieve this, she had to develop a unique styling ability.

Vanhook started styling hair long before she enrolled in cosmetology school. She began in her kitchen, styling pony tails in the microwave, with the Pump It Up spray. Next she moved to Nina’s Hair Design and focused on braids and catered to a mostly male clientele. She then attended Alamance Community College and obtained her professional license before landing at Ayannas Hairport and soon transitioned to Ladies of Distinction in Graham. She would eventaully purchase that salon and Beyond Beauty was birthed, 11 years ago.

“My goal and assignment as a successful hairstylist is to inspire, encourage, and motivate other up and coming hair styling professionals,” she says. Through many years of trial and error while owning her own salon, Vanhook made many mistakes. She admits that she lost her focus and didn’t manage herself or her business appropriately. She even felt like throwing in the towels, literally and figuratively. “In order for someone to have a testimony, you must first be tested,” she says. Those experiences pushed her to seek a purpose driven life and she now exudes a contagious confidence amongst her clients and business partners at Beyond Beauty.

She now realizes that people come to Beyond Beauty not just their services, but also for an experience. “When I come to work I just don’t see it as a job, but as an opportunity to touch someones life,” she explains. That is the core principle behind Beyond Beauty and something that her clients have became accustomed to.

Vanhook has envisioned the footprint of Beyond Beauty Salon & Training Center, Inc. will reach more locations. The duplicate locations will be successful by default because according to Vanhook, her blueprint is fool proof. They specialize in educating their clients on the importance of maintaing healthy hair. Thier products and services include updo’s, lashes and braids, cuts, weaves, makeup artistry and classes. They have recently incorporated Sacha Cosmetics, an official line that originated in Trinidad and Tabago and was used exclusively for the Miss America and Miss USA Peagant. They are the only salon to carry this line in the state of North Carolina.

Amy Clay describes herself as a energetic, witty, outgoing, reliable, trustworthy woman with a big personality, and even bigger heart. Still glowing in the newness of her marriage, Clay doesn’t hesitate to boast on her husband and family, which makes her life complete. She is on schedule to graduate from Alamance Community College with a focus in Cosmetic Art and plans to use her skills and knowledge to become on the best stylist in the area. “Being a new graduate, I am eager and willing to try new systems to accommodate my clients. My services are basic but I specialize in color, color corrections , cuts and anything considered to be outside the box,” she says.

At an early age the path of destruction Clay created for herself was overwhelming and obstacles were forthcoming. She was a troubled teen but after the birth of her son, everything in her life around. She started to focus on getting herself where she needed to be mentally. She put God first and from there she gained a sense of belonging and a purpose to shine bright in whatever she does.

Tonya Brown is a mother to three beautiful kids, James Jr., Breanna and Christian. She also has seven brothers and sisters, and a wonderful fiancee’. She is also a domestic violence survivor who manages a life stricken by Lupus and Fibromyalgia. It is her faith and belief in God that keeps and sustains her. She attended Bartlett Yancey High School and graduated with honors. She attended Alamance Community College, Pembroke Community College, and Carolina Beauty College.

Hair was always something that she done in her spare time as a stress reliever. In 2014, it became her world, full time. In addition to loving her career, Brown enjoys interacting with the people and making them happy by giving them what they want. She is inspired by the other women she works with and others in the hair care field.

Brown considers herself to be a seasoned stylist who has a genuine desire to succeed in her chosen profession. This desire is what led her to Beyond Beauty in 2011. She specializes in natural hair including braids, sew-ins, quick weaves, twists and dreads. Her product lines of choice are Ashtae, Influence and Straight Request.

Keasia Jacob is a fresh and fabulous at the age of 50. She is also a mother and grandmother who cherishes each moment she gets to spend with her family. She graduated from Northampton High School in Eastville, VA in 1983 and continued her educational path on to cosmetology school in Trenton, NJ at Wilfred Academy where she graduated with honors in 1986. Today, she is furthering her education at Strayer University in Greensboro N.C. and is seeking a bachelors degree in Business Administration.

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