Bhrea Jefferson

by Terry Watson | May 21st, 2021
Bhrea Jefferson (Photos by Fredrostar Productions)

Bhrea Jefferson (Photos by Fredrostar Productions)

Many words can be used to describe Bhrea Jefferson. Also known as Bre, at heart, she is a nature-lover. Her foundation is solidified by being a wife to her husband of six years, DonTaye. Together they share two sons, DonTaye Jr and Dallas. At 28 years of age, the Chemical Engineer and two-time business owner/entrepreneur is striving to make her impact on the world and her community by way of her newest venture, The GreenHouse Effect Project LLC.

Bhrea was born and raised in Huntsville, AL. Still currently residing there, Bhrea fully understands what she does can influence and inspire others, so she lives her life to be a role model for young girls. She is also passionate about bridging women in business together, while also pursuing her dreams. She has a go-getter attitude when it comes to doing business and exemplifies what it means to be a servant for God, as she lives her life serving others.

The GreenHouse Effect Project is a non-profit organization that was founded in Huntsville, AL. Its purpose is to educate, empower, inform, and include women to obtain the dream of entrepreneurship. Bhrea says, “I aspire to collaborate with other women and show the world that we are more alike than we realize.” The GreenHouse Effect Project is symbolically the same as a real Greenhouse for plants. A traditional Greenhouse is used to shield crops and plants from excessive cold or hot temperatures while maintaining a stable environment year-round. It also makes it possible for the plants to grow outside of their natural environment. With the GreenHouse Effect Project, Bhrea incorporates the same theory. “Experienced or seasoned businesswomen act as the (glass or plastic) exterior, shielding aspiring entrepreneurs from harm’s way with advice and business solutions. We maintain a warm, comforting, inclusive environment year-round, which allows everyone to grow equally, bettering ourselves and achieving our goals. What’s special about The GreenHouse Effect Project is we can support, uplift, and encourage one woman at a time,” she says.

So how did Bhrea’s journey begin? She says she started gathering ideas and brainstorming in October 2019. After organizing her thoughts and ideas, she launched The GreenHouse Effect Project on March 4, 2020, just before the world shut down due to the COVID-19 pandemic. “I initially started the business idea of having functions in person with women in my community, but became impossible because of the pandemic,” she says. Still, Bhrea was able to press on.

Bhrea shares she has devoted her life to helping others mainly due to the grace that God has shown her. “I have survived things that were sent to destroy me physically, mentally, and emotionally. In my darkest hours, I figured out a way to pull myself out, flipping my frown back into a smile. When I thought I completely lost myself in pleasing other people, I found a way to reveal and find my true identity once again. When we hit rock bottom, I don’t think we as women, give ourselves enough credit for being our own coach, counselor, chef, doctor, therapist, and everything in between. When our family and friends are hurting, we are there to fix and heal them, but who heals us? At my worst state, my source of strength has come from my Bible, devotionals, and meditation. I thank God for strengthening me so that I can still be here today,” Bhrea shares.

Understandably, to do what Bhrea is doing, one must have love and compassion for others. Often, Bhrea is connected with new people, and because of this, more women in her community are networking and making new connections. “I’ve asked God to take away my fears, nervousness, and timidness, and use me as a vessel to serve my community,” she says.

There have also been some challenges that Bhrea has overcome in her business. She shares, the first business I started was with my husband as a used car dealer. I didn’t anticipate getting a cold shoulder or negative energy from the people I thought loved me the most as I climbed the success ladder. It’s funny how when you’re doing average or bad, people love you. Yet, when you’re trying to excel in your career and provide better opportunities for you and your family, hate can emerge. Sometimes the hard work is overlooked, and the fruits of our labor are only noticed. Times when I thought I would have been congratulated, I wasn’t, but instead, I was shunned. However, I didn’t allow that to stop me from loving.”

For other entrepreneurs who may follow in Bhrea footsteps, she offers some advice. “Chase after your dreams with all that you have and don’t stop. Remember that nothing lasts forever. Whatever you’re going through, it can’t last forever. It’s just a season. The only way that you will fail in life is if you quit, so don’t quit! When you’re sitting in your bed at night contemplating whether you should keep going or not, just go! Don’t let anyone force their insecurities on you to make you feel you aren’t worthy enough to enjoy every ounce of success that comes to you. If God gave you the vision, it is for you, and only you to understand,” Bhrea shares.

Moving forward, Bhrea plans for The Greenhouse Effect Project to be the go-to place for women in entrepreneurship. She plans to launch a successful talk show titled, Mauve’ Convos on the YouTube platform. She also hopes to build more economic strength in her community and would like to expand her business to other states and produce her own line of products. “Through my journey in entrepreneurship, I found running a business and being business-minded is a language. I want to bring forth the ups, the downs, and the ins and outs of being a woman behind a business. I have a lot of great plans for the show, and I can’t wait to share with the world!”

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