Ebony Jackson of Raleigh, NC – Seeing Is Believing

by Terry Watson | November 14th, 2018
Ebony Jackson (Photos by Brandi Myers Photography)

Ebony Jackson (Photos by Brandi Myers Photography)

For some women, in regard to fashion, your attire is complete until everything has been addressed. This means from head to toe, and front to back. Durham, N.C. native Ebony Jackson has launched a business that provides products and accessories that are designed to make her clients feel fashionably complete.

Ebony describes herself as a believer, wife, mom, sister, and entrepreneur. She says, “I am just a little black girl with a vision. I’ve come from humbled beginnings, and I have remained humbled. I’m just out here living my blessed life!” Her company, Eye Believe Eyewear is a trendy and affordable online shopping boutique for lovers of eyewear. By faith, she started her business in July 2016 and it has since grown to provide accessories such as jewelry and handbags. “The idea of becoming an entrepreneur had come to my mind several years ago. Initially, I wanted to produce my own line of Christian tee shirts for young adults and children. I have always loved sunglasses and thought I should market them to everyone; men, women and kids. When I began to research the idea, I found there was a large market already for this, so I waited and put my dreams on hold,” she says. However, she would revisit the idea later.

Ebony’s faith would not allow her to rest, knowing there was something she had to complete. “One day while in service, I heard my pastor preaching on Habakkuk 2:2 which says, “write the vision and make it plain”. That day I went home and wrote my vision out. I planned from start to finish and gave myself goals as well. I had a vision of how I wanted my website to look. With the help of my husband we made it happen,” Ebony explains. “A lot of research went into the beginning stage to make sure I was doing everything correct from a business stand point and also asking other entrepreneurs questions on direction. The name I chose relates to a person having faith. Having faith sometimes requires us to believe in something we can’t see. We sometimes say, ‘I believe.’ That is the meaning of Eye Believe Eyewear.”

Ebony offers sunglasses (colored or tinted frames) as well as eyewear (clear frames). She has a section for women, men and kids. She also has handbags, brooches, and jewelry including necklaces, bracelets and earrings. She carries a line of bracelets that she refers to as “conversation pieces” that includes bangles, and charm bracelets with bible scriptures. She also has an “exclusive” section on her website of one of a kinds pieces that are designed to help her clients to stand out amongst the rest.

Coming from such a tough start, Ebony allows her past to inspire her. “I want a better life for myself and my children. If my children can see me living out at least one of my dreams, then I have made a difference. I tell my son all the time that he can be anything he wants to be, and the sky is the limit,” she states.

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