by Terry Watson | November 13th, 2013
Oludayo Avbuere (Photo by Mykel Media)

Oludayo Avbuere (Photo by Mykel Media)

J-Shammah when explained means Jehovah Shammah, The Lord is Here. Oludayo Avbuere, a devout woman of faith, decided to give this name to her unisex boutique in northeast Greensboro to acknowledge who God is in her life and share Him with everyone who stops by. Avbuere is a physical therapist by training with a masters degree in health administration. However her true passion is making feel and look good.

If you’re trying to avoid those huge crowds at the mall and other outlet stores then you should stop by J-Shammah. They are a specialized unisex boutique that stocks designer outfits and accessories from different countries around the world. Avbuere goal is to help create a look and style for the unique individual. Their target audience are church go-ers, working executives, and ladies who are looking for a unique outfit for an evening out on the town. They also carry prom dresses, complete with accessories. Avbuere says she has something for everyone, whether it be male or female. This year, Avbuere is very excited about celebrating their 10th year anniversary and has created several specials and discounts for this occasion.

The J-Shammah concept began in 1992 in Lagos Nigeria-Africa. It has been In Greensboro, N.C. since 2003 with different distributors In London, the United Kingdom, Canada, New York, New Jersey, Virginia, Minnesota, and Texas. Avbuere says what she loves most about her boutique is being able to create her own beautiful design. “God made everything beautiful, everyone is beautiful in their own way and I love making people beautiful and happy,” she says. “It is a ministry for me. I got the calling to make people beautiful and God blessed me with the talent, passion and strength to do so”.

With sizes available between 2 and 24, J-Shammah products include contemporary outfits for males and females- including a personal design of assorted jewelries, designer skirt suits by Moshita, Natasia, Donna Vinci, Lily and Taylor, Tango and more. They also carry unique-hats, head-ties and gears, matching lady’s shoes and bags from Spain and Italy. They also carry gift items and gift cards.

“God is my main source of inspiration. He blesses me with knowledge, talent and daily vision,” Avbuere says. She also finds encouragement and strength in her three daughters, (Tripple E), and husband who she says is the wind beneath her wings. “They encourage me and appreciate me and my godly mission,” she says. She also accredits her mother as being her biggest cheerleader, and brother as her constant helper. Avbuere says that J-Shammah only exists because of the costumers who continue to patronize and support her, year in and year out.

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