Jawanda Smith

by Terry Watson | March 15th, 2018
Jawanda Smith (Photos by Marion Woodhouse)

Jawanda Smith (Photos by Marion Woodhouse)

Jawanda Smith, aka Jaye of Richmond, VA wears a lot of hats. It all comes down to what day, and what part of that day as to which role she strives in. She is a daughter, sister, and mother to three little divas. Additionally, she is an adviser, advocate, cheerleader, encourager, and friend to a multitude of people. Yet, she still has found time to fill her entrepreneur appetite via her events and planning company, Let’s Do It Right Events, LLC.

Let’s Do It Right Events, LLC is a full service, event planning, design, and decorating company that specializes in corporate, custom, and school events and fundraising. They also offer travel arrangements and wedding planning. Their three identified custom categories are Custom Weddings, Custom Couture Events, and Corporate Synergy. Their wedding packages are “You Do” (day of coordination), “We All Do” (partial planning), “We Do” (full planning with clients involved), and “LDIRE Concierge I Do” (for busy couples who need a little magic for the day and entrust Jaye and her team to make their desires come to fruition).

Let’s Do It Right Events goal is to create and develop individualized experiences without compromising their clients vision or budget. “Our goal is to take your event from ordinary to extraordinary,” Jaye says.

Jaye officially launched her company in March 2015, after nourishing a hobby for decades prior. “I know everyone may claim to have been doing this the longest, but few can say they have been planning since birth,” says Jaye. “I was born to a dynamic event planner that now serves on our team as the Creative Director, Fashion Show Coordinator, and Modeling Teacher. A major attribute that makes me different from other planners is the fact that I am a second-generation event planner with almost a lifetime of experience. From the time that I could walk, I remember modeling and debuting in fashion shows and dancing and being a flower girl in weddings. In my teen years I interned and employed under the direction of my mother, who is the owner of Top Shelf’s Productions. As an employee, I provided event planning services that included contracts with Black Opal, the United States Armed Forces, Fraternal Order of Police, Glen Ford, Rap It Up founder, and many more.”

While working with Top Shelf Productions Modeling School & Agency Jaye became a lead young adult model and instructor.

In 1999 she went off to college and completed her matriculation at Mary Baldwin College. While in college she was an active member of the Baldwin Program Board which allowed her the opportunity to develop and create social events. She also served on the Virginia Association of College and Universities Resident’s Hall (VACURH) as the National Conference Chairperson and Secretary. She developed and planned conferences on the state level for them. She would ultimately earn a B.A. in Biology and Psychology in 2003.

Jaye says being an entrepreneur is hard work and she loves every minute of it. “People often only see the glamour or what they think is glamour. When you are your own boss you must be focused in developing a vision, mission, and goals. You have to do the work because if you don’t you will not have a business, but instead a hobby or dream. Every job, project, or task I engage with, I do it to my fullest and in excellence to God. I refuse to be mediocre, subpar, or average. I only strive for and seek greatness,” she says.

Contact Jaye and allow Let’s Do It Right Events, LLC to assist you with your next event or special occasion.

You can leave a response. Pinging is currently not allowed.

Leave a Reply