Kimberly Robinson & The Sole Addiction

by Terry Watson | January 14th, 2016

 

Kimberly Robinson (Photo by Mykel Media Company)

Kimberly Robinson (Photo by Mykel Media Company)

Kimberly Robinson of Charlotte describes herself as a 40 year old black woman who transformed her addiction and love for shoes into a business. Her business is The Sole Addiction, and it has allowed Robinson to share her sole cravings with other shoe addicts who refuse to get help.

The Sole Addiction is an online shoe store and a Mobile Shoetique on wheels for women. “We have unique styles, great prices and the latest fashions in shoes all within a luxury fashion truck. The Sole Addiction Mobile Shoetique is about having Fun and “not” helping those suffering with a sole addiction,” she says.

Robinson also offers women shoes that someone may not find in their local mall. Their collection consist of heels, boots, sneakers, flats, and sandals sized from (6-11), along with a few handbags to accent their shoes. The shoes aren’t the only great thing they provide. Robinson is committed to providing great customer service, in person and online. “We provide the convenience of bringing the shoetique to you for on-site shopping, and we offer the capability of shopping online, and we just added the service of a personal shoe stylist for women looking for that perfect shoe to go with their outfit or special occasion,” she says. The Sole Addiction is always making changes to their inventory to please their growing list of customers. They have incorporated more lower heels and are looking to get larger sizes for women that wear size 12 and up.

The Sole Addiction was created online in 2010 after Robinson suffered a job loss in the banking industry during the recession period of 2009. With an abundance of free time on her hands, she was able to get her business going. It began with a website. Although she was selling online, Robinson says her potential clients needed to see the shoes and try them on. “Having the shoes right there in eye sight and being able to try them on is what drives the sells. Almost hard for some women to resist. So the only way for that to happen was for me to go to them,” says Robinson.

While determined to build her brand and sell shoes, she packed her SUV with as many shoes boxes that would fit and traveled to surrounding hair salons and nail shops. That generated the buzz and the interest of the women to want to host a shoe party in their homes with their family and friends. She also participated in local vending events to showcase her product. After doing this for two years, Robinson says she knew there had to be an easier way to travel around with all those shoes.

She started looking into several brick and mortar properties. She soon realized that wasn’t the best route to take due to the overhead costs and leasing expenses. Then one day she came across some pictures on a social media site about fashion trucks that were popping up all over the east and west coast. That’s when she says her mind started running with ideas and a much clearer vision. On September 20, 2014, the grand opening of Charlotte’s first Mobile Shoetique “The Sole Addiction Mobile Shoetique” was launched.

Robinson says she is inspired by her accomplishments thus far. Just a few years ago, she was still searching on what she wanted to do and be when she grew up. “Yes I had several good jobs working for major companies but none of that matters when you are just there to get a pay check and you’re not happy,” she says. Being a business owner, she loves what she does. “I love shoes, it’s an addiction. I love meeting people who feel the same way that I do. I build relationships with my customers, both women and men,” she says.

Moving forward, Robinson says she plans to have more trucks on the road that will include a shoetique for men as well. She has even explored the idea of franchising her business to other markets.

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