LaRont’e Watson Ellerbee – SNAGZ Apparel

by Terry Watson | September 15th, 2020
LaRont’e Watson Ellerbee (Photos by JLG Photography)

LaRont’e Watson Ellerbee (Photos by JLG Photography)

LaRont’e Watson Ellerbee, aka Ja’Natis, is an achiever, a believer, an entrepreneur. His colorful personality compliments a style that exudes confidence, sophistication, and loyalty.
A native of Greensboro, NC LaRont’e is equipped with an equal share of street smarts and common sense. While he has overcome various challenges throughout his life, he has not allowed any of them to stand in the way of him living out his life’s purpose; to be better today than he was yesterday.

LaRont’e is a father, son, brother, and friend to many. He also engaged to his best friend and the love of his life. While there are many ways to describe LaRont’e, the most accurate would be to say that he is an ambitious overcomer. “No matter what people say or do, as long as I don’t give up on myself, I will always win. I’ve had a rough life. I grew up in the Claremont Homes community located on the north side of Greensboro NC. I later moved to Randolph Avenue, and then to Julian Street, near Martin Luther King Jr. Drive. Times were tough and due to the roller coaster of life, I built up internal frustrations from many disappointments. I had a lot of rage and anger deep down on the inside of me. I guess you could say that I suffered. I lost the woman who raised me, and then I lost my birth mother. Things didn’t appear to be getting any better for me. Yet, I still pushed on, and from there, I was able to make a life decision that worked out for me in the end, and things eventually turned out OK,” he says.

Today, LaRont’e is the owner and face of SNAGZ Apparel, a fashion apparel line that encourages others to strive for greatness, and to be consciously aware of their surroundings. SNAGZ is an acronym for (Stay Networking And Grinding Zestfully).

LaRont’e began his fashion line in 2013. Now his vast assortment of items include short sleeve shirts, long sleeve shirts, snapbacks, beanies, sweatshirts, hoodies, onesies, and Covid 19 appropriate face masks.

“I decided to start a clothing line because growing up I didn’t have many clothes, or the nicest clothes, or even name brand clothes. When I was younger, I told myself that I wanted to get rich and start my own clothing line and give other people more options of how to express themselves. My line is for those who couldn’t wear a certain thing even though they like it. They can wear what I have, and don’t have to worry about being judged,” he says. “I love that it’s different, it can stand out and it’s not targeting any one type of customer in particular. It’s designed for anybody, from infants to the elderly. SNAGZ is a ‘Brand For Any Lifestyle’” he says.

In the future, LaRont’e plans to continue to design new items to add to his growing inventory. He also hopes to partner with others for the sole purpose of allowing the SNAGZ Apparel line help to make his community more colorful and expressive. Contact him to learn more about what is on the horizon for SNAGZ Apparel.

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