Mary Hinton of Sweetheart Treats

by Terry Watson | May 13th, 2016
Photos by Soul2Soul Photography

Photos by Soul2Soul Photography

Meet Mary Hinton, owner of the Triangle’s sweetest new made-from-scratch gourmet bakery, Sweetheart Treats. This family business started as most do, from a belief that a talent and a passion mixed with unwavering support and encouragement from family could realize a dream.

Sweetheart Treats is a full service bakery located in Raleigh, N.C. Their doors opened in 2015 with a location in Triangle Town Center and quickly blazed trials all over North Carolina. What started with a conversation with her grandmother, became 15 flavors of homemade melt in your mouth cupcakes. Now Sweetheart Treats boasts over 80 flavors and various treats such as brownies, cereal treats, custom chocolate candy and more. “We provide a variety of decadent brownie options, and we like to bring fun to any party with our line of ‘Drunken Cupcakes’ which are made with wine, champagne and high end spirits. Every month, we are adding or trying new fun treats such as custom chocolate candy and funnel cake cupcakes,” says Hinton.

Owning and managing Sweetheart Treats is something that she is passionate about. “I love the creative side of it. I love seeing people’s reactions when they taste my treats for the first time. I love the joy that it brings to people, their families and their events,” she says. “ With so much competition out here, it is a humbling experience when people pick your products.” Of course, there are challenges that arise with staying ahead of trends and maintaining a competitive edge in the industry, but Sweetheart Treats’ completely customized orders enables them to boldly stand out from the rest. They’ve even created a line of gluten free and vegan cupcakes to ensure each and every customer can enjoy their treats.

With less than a year in business, Sweetheart Treats has gained more momentum than Hinton ever thought possible. More and more people are realizing that the slogan, “Why not treat yourself, Sweetheart?” is exactly what they should do. With articles in multiple magazines, news coverage, and several events under their belt, this family business is set to extend their reach further in the coming year.

Moving forward, we hope to find the perfect storefront location, continue to expand our corporate contacts, and have our treats in restaurants and stores nationwide. We will start to offer baking classes for kids and hosts several “Girls Night In” events featuring our line of Drunken Cupcakes. We will continue to offer excellent customer service and broaden our reach with more amazing treats to satisfy everyone’s sugar fix!”

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