Nyenzo Natural Boutique

by Terry Watson | November 11th, 2011
Nyenzo Natural Boutique

Nyenzo Natural Boutique (Photo Nyenzo)

Nyenzo Natural Boutique is a retailer of highly effective natural skin care and hair care products. Founded in 2009 by Dionne Blanks, it began as an online retailer and opened the physical brick and mortar location in December 2010.

Their current location allows them to live up to the meaning of the word “Nyenzo” which is derived from the Kiswahili word which means “resource”. Through product consultations, educational workshops, natural hair tutorials and more, they are striving daily to uphold their mission to remain a valuable resource to their customers.

Blanks says she realized that there was a huge unmet need for natural hair care and skin care products, services and education. With the encouragement and support of her husband and family, she decided to create Nyenzo to fill that void. “Since our inception, our focus has been on providing our customers with quality natural products and a knowledgeable and friendly staff to assist them with selecting effective at-home maintenance products.”

Nyenzo’s typical client is someone who is interested in natural alternatives to the commercial products that many times have done damage to their hair and skin. “We have a diverse client base. Many of our customers are converting from wearing their hair in a chemically treated state to a natural state and need guidance regarding the appropriate products for their situation,” Blanks says. Nyenzo’s other clients are just seeking quality natural products that are reasonably priced and effective. Their clients can appreciate the fact that they can actually pronounce the ingredients that are in the products they provide, so they know exactly what they are putting on their bodies and in their hair.

Blanks says she loves having the ability to develop a business culture that is built on the foundation of respect and customer service. Her business has been impacted the most by a desire to disseminate information regarding the many alternatives to the chemicals that people have been slathering on themselves for so long. “The skin is the largest organ of the body and is responsible for protecting us. However, in addition to inhalation, injection and ingestion, skin absorption is also a route of exposure for toxic substances,” she says. “It is therefore imperative that we pay just as much attention to what we put on our body as we do what we put in our body”.

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