Oh Just us Girls

by Terry Watson | November 16th, 2017
RaShawn “Niki” Smith-Bolar

RaShawn “Niki” Smith-Bolar

For the lady who loves to shop, there is a mobile boutique in Richmond, VA where it can be done at a location of choice.

Oh Just Us Girls is a mobile boutique on wheels that brings shopping to you. They offer affordable apparel for the trendsetting woman on the go in sizes small to 3X. Their customers are sure to leave the boutique pleased, as it is fully equipped with a dressing room and full-size mirrors for you to try on, take off, and try on again, until you find that just right piece. Owner RaShawn “Niki” Smith-Bolar loves what she has to offer. “When shopping on the truck, we expect all of our customers to experience style, affordability and most importantly, convenience. Our average customer is between the ages of 30-45, a group who loves our contemporary, trendy yet unique pieces,” she says.

RaShawn wears many hats. She is a wife, mother of a 10-year-old son, Christian, full-time School Counselor with Henrico County Public Schools, and serves as the Program Director at Grace Haven, a girl’s residential facility located in Hanover County.

Oh Just Us Girls was formed in 2009. It began by providing a wonderland of events to ladies of different genres who harnessed a cutting-edge, and who also loved to be pampered. The initial mission was to promote fashion-forward products from unique exhibitors, as well as encourage a bit of pampering and primping. “We anticipated our events would bring awareness and exposure to various charities, while providing some funding to support them. The first event, OH JUST PAMPHER ME Shopping Soiree was held in March 2010 at the Richmond Convention Center. It was a huge success and invoked a passion within us to find other businesses to support owned by women. However, as life would have it, we decided to go in a new direction and thus, five years later the Oh Just Us Girls Mobile Boutique was launched on July 4, 2015.

RaShawn has always had a passion for fashion and once operated a brick and mortar business in Colonial Heights, VA along with her husband, Dr. Lawrence Bolar called, PurseSuit of Happiness. She has an eye for simple looks with a unique flair that everyday women can feel confident and comfortable in. She opened this fashion truck knowing she could share her style with as many women as possible around the Richmond area and surrounding counties with the ability of being mobile. She even offers private shopping parties in which the hostess is able to earn rewards and free clothing based on party sales. In August 2017, after 400,000 votes cast and 4,000 boutiques were nominated around the world, Oh Just Us Girls was named and awarded the 2017 Virginia Mobile Boutique of The Year. This honor was awarded to them by The Boutique Hub.

The boutique offers affordable apparel for the trendsetting woman on the go. Rashawn says besides enjoying the comfort and convenience of not having to deal with the long lines at the mall, customers are able to make appointments to have a one-on-one personal shopping experience. “We even deliver purchases locally to customers who just can’t make it to the truck and need that special item. Our best sellers on the truck are dresses and tops as we offer many pieces that are oversized and look amazing on all shapes and sizes,” she says.

While seeking to create positive connections with their customers, Rashawn recently began a loyalty rewards card program. Customers have the opportunity to earn punches that will eventually lead to a discount on a future purchase. It’s the tokens of appreciation that Rashawn provides that has assisted in establishing a great customer base and help make the boutique a staple in the Richmond community.

Mobile boutiques have grown in popularity over the last few years and women enjoy shopping in a smaller boutique atmosphere. “I personally enjoy selecting the clothing and do not purchase items that I would not wear myself or give to another person. I do limit my activity during the winter months and the truck usually goes into hibernation. But we are ready to hit the streets again in the spring,” she says. “I love the fact that I can offer a new way of shopping and provide a creative way of bringing products to my customers. I also established great relationships with other fashion truck owners who mentored me as I was going through my fashion truck journey. As a result of those relationships, I have been able to collaborate, establish, and encourage others who are now on their journey.”

To keep the wheels of Oh Just Us Girls turning, Rashawn often reflects to the source who makes it all possible. “My faith in God and always knowing that with Him all things are possible is what sustains me. Without Him, life is uncertain and I would never have been able to successfully begin this business and carry out my vision,” she said.

In the future, Rashawn plans to develop an app that will allow her customers to track where to find the truck, learn of upcoming events, and book a boutique party and more. She will continue to host an event, “Where Fashion and Friends Meet” and collaborate with other women in business to bring exposure to their brands, empower one another, have fun and of course, allow customers an opportunity to shop!

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