Paranda Davis is The Credit Beast

by Terry Watson | September 18th, 2017
Paranda Davis (Photos by Ambi Shantay)

Paranda Davis (Photos by Ambi Shantay)

Whatever your age at this very moment, can you imagine what you were doing when you were eight years old? I’m positive I was either playing with my Barbie’s, riding my bike, or running around in the yard barefoot.

Paranda Davis may have been doing the same, but she was also learning about saving money and buying real estate. Though she was born in Charlotte, her late grandparents, Raymond and Velma Davis, raised her on a farm in Norwood, N.C. along with 16 children of their own. Her mother gave birth to her as a teenager, but her grandparents decided they would step in to make sure she and her younger sister were raised in a stable house, as Jehovah’s Witnesses, with two loving parents and a host of aunts and uncles to watch over them.

Her beloved grandfather was the person who originally sparked her interest in real estate. “One day I was listening to him think out loud and he mentioned purchasing land nearby. He explained that if 14 of his 16 children invested $1,000 they would own it.” That conversation sparked Paranda’s interest in investing, which led to her buying her first home at 19. She still owns that home 20 years later, along with others, and rents them.

If you have gone through the tedious process of capturing a piece of the American pie as much as this mother of six (five biological children and one foster child) has, you know that it can be bitter at times. Administering credit checks, applying for loans, and sifting through bank statements can twist anyone’s brain into knots. That’s where Paranda Davis, “The Credit Beast” comes in.

For the last four years, she’s helped countless customers learn about debt, credit, interest rates, and what it takes to live the life they’ve dreamed about. While creating this business on paper, the entrepreneur sharpened her skills working part time at a financial services firm and attending the University of Phoenix to obtain an associates degree in Business Administration. She also supported her family by working third shift as a Certified Nurses Assistant, as well as dabbling in construction and other lines of work.

She worked around the clock to provide for her family, but realized it just wasn’t benefitting her. She was ready to settle into a career and find one thing that would allow her more stability. “My cousin, Patinesia Davis, gave me the idea to actually go into business for myself. She mentioned that I’ve always helped people with their finances and counseled them on how to have good credit, and that I should think about it as my own business.”
Paranda did just that. She thought about how she could help herself and help others at the same time. She earned her associates degree in 2008 just as the housing market crashed. It was much harder to purchase a home and other big ticket items. Having and maintaining good credit was more important than ever now.

Over the next few years she continued to cultivate her idea. When it was time, her longtime partner, Akeem Davis, urged her to forge ahead with what had been on her heart all her life. He gifted her money to apply for a business license and take certification classes that would ultimately lead to opening “Davis Future Planning, LLC”. She is certified, licensed, and bonded and since 2013, Paranda has counseled hundreds of people on budgeting, saving, building wealth, how to use credits cards responsibly, and of course, increasing their credit score. She’s so passionate that she is currently in the process of developing classes to offer in schools, detention centers, and other organizations to help the community thrive. In addition, her book “How to Get an 800 Credit Score” will be on local shelves for purchase in October.

When asked about teaching children about money, she makes it sound very simple. “I started with telling my children to turn off lights in each room of the house or cutting their shower times in half. It runs up the [utility] bills. When we go to the grocery store, I tell them how much we can spend and what we need to buy. That’s budgeting.” Starting when they’re young is key.

If Paranda’s story sounds easy, make no mistake. It wasn’t. With the help of her mom and other close relatives, she escaped a cruel and abusive 12 year marriage a decade ago. “My husband killed me. He choked me until all my bodily fluids were released from my body. I literally saw the light. But I told God that I was not ready to go.” In a panic, Paranda’s ex-husband performed CPR (after choking her) and revived her. Now she helps other victims overcome similar circumstances while aiding them in rebuilding their finances to start a new life, just as she did.

Her philosophy is simply, “When you give up, the enemy wins.” Thank goodness Paranda Davis didn’t give up. There are many people across the state who have benefitted from her guidance.

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