Patrycya K. Williams – Power Moves Award

Junios Smith | May 15th, 2019
Patrycya K. Williams (Photos by Lollipos Photography)

Patrycya K. Williams (Photos by Lollipos Photography)

“Instead of looking for a job, I decided to hire myself” says Patrycya King Williams. In 2016, Williams used her experience in a litany of offices to run P.K. Williams Enterprises. Williams has an extensive career in marketing and public relations, highlighted by working as a manager in a Fortune 500 company and parlaying it into her own career.

“I find a need and fill it,” Williams said. “People ask what I do as it pertains to my business and I tell them the list is shorter of what I don’t do when it comes to helping my clients win. My talent and expertise expand to many areas, but my biggest asset is building and cultivating relationships. Relationships can open doors and get you a seat at the table when money can’t. My number one goal is always to help my clients achieve their personal and professional goals. If I help enough people achieve their goals, by default I will achieve mine.”

The biggest transition for her came after taking on her first independent music artist in 2010 without having any experience working with artists and then again when she decided to launch her company in August 2016. “I handled all operations and management along with booking, marketing and promotions. Throughout my years in the music/entertainment industry, I have helped a plethora of up and coming artists, musicians and actors. I love a challenge and the music/entertainment industry definitely provided a challenge,” she says.

Williams’ drive has only grown, as she is currently working on the 3rd annual Power Moves Awards Gala in her hometown of Nashville, Tennessee. The event, slated for August 17, 2019 at the Omni Hotel Nashville was initially going to be read instead of seen, but she went in another direction. “Initially, the idea was to do a magazine, but one day I told my husband ‘God said to do a gala. The premise was the same, but nowadays there’s more of a demand for something digital, so it was all a matter of creating a platform. We started the gala in 2017 and had 125 people attend the first year. It was captured by one of our local major TV stations and there was so much buzz about it on social media and in the city, that the Omni Hotel Nashville became our platinum sponsor for 2018 and we had 437 in attendance. This year, our goal is to double that or get close to it.”

Williams said, “the gala is a way to celebrate people who don’t get the recognition they deserve. “Our platform was created to honor ordinary people doing extraordinary things by giving back to their communities. There’s a lot of misconception that power hitters make a lot of money, and that’s not always the case. We want to give recognition and create a platform for people who typically get little to no recognition for the hard work that they do.”
She shares, “With each category, we recognize three honorees— education, arts and entertainment, service and philanthropy, community advocacy and entrepreneurship. We also include one fraternity and sorority chapter, and last year we added two new categories: finance and health care.” Williams said she appreciates being able to create a platform for others to shine in Nashville. “Nashville is what I call a little big city that hasn’t gotten a lot of notoriety but is still growing by leaps and bounds. We just had the NFL Draft (in April) and broke records in attendance with 600,000 people coming over the course of the weekend. We beat out several major cities like L.A., Chicago and Atlanta. Nashville being known as ‘Music City’ does a lot — there are plenty of major producers and artists who send their music to Nashville to be mixed and mastered. We also have a lot of A List artists and industry people who live or have homes here.”

On the entrepreneurial side, there can be misconceptions when it comes to working on one’s own business. “One of the main things people think about entrepreneurship is that it’s so cool to make your own schedule,” she states. “That is true and you’re able to do that, but you work all the time and if you don’t work, you don’t eat. However, I had to learn to put my phone on silent because it would ring all night.”

To pull off an event such as The Power Moves Awards Gala is no small feat. “It is a very demanding job and you need great people around you. My team is amazing, and I would not be able to pull this off without them. They push me and help me create a higher level of excellence every year. One of the biggest things I tell people is that if you want to go fast, go alone. If you want to go far, go with a team. Still, everyone who works with me has to be able to hold their own and I’m blessed to have upper level thinkers who are leading the charge. I also coach and mentor several people and mentees,” she said.

Williams admits there are some solid perks to her business. “Sometimes in this industry, you’re only as good as your next opportunity. Working in this industry provides a lot of challenges and flexibility, but when I opened my company, instead of looking for a job, I was able to hire others and give them a chance when others would not. I can give back to different entities, support who I want to support, nobody can fire me and I’m able to control every aspect of my company” she says.

When an individual steps into entrepreneurship, you either win or you learn. Williams says “you can’t blame others because, you are your own brand and you must take ownership of the good and the not so good. For me, failure is not an option. Although, I bring people in to help with social media marketing for the gala, I do all my own day to day marketing and PR for my company — I do it myself because I can tell my story better than anyone else. Authenticity is what clients like. Remember, people can do what you do, but they can’t do it like you.”

Williams plans on moving forward to continue to build her brand. “There are still things coming along with what’s seen under the P.K. Williams umbrella. We’re looking to increase our presence and marketability of Power Moves by trademarking it, and putting it on merchandise, and much more. There’s also a women’s empowerment conference in the works and my nonprofit, The Power Knowledge Wisdom Foundation, Inc which mentors’ girls 5th through 12th grade, and is our primary purpose for hosting the Power Moves Awards Gala. It is our signature fund raiser for our nonprofit and this year we are excited to partner with Second Harvest Food Bank of Middle Tennessee to bring more awareness to our community.”

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