Poochie’s Hair and Nail

by Terry Watson | May 22nd, 2018
Poochie’s Har and Nail (Photos by Howard Gaither)

Poochie’s Har and Nail (Photos by Howard Gaither)

Poochie’s Hair and Nails is not just a salon, it’s purposed. It’s a light, an opportunity, and a place for individuals to feed their soul. According to owner Brenda Ferrell, Poochie’s is all about the people. “When you walk in, you’re walking into a space of comfort. We want you to feel at home or as close to home as you can get. We want you to feel like family, because that is what we were built on,” she says.

In addition to leading the staff at her salon, Brenda is also a wife, mother, and grandmother. “I’d like to think I am ambitious, dedicated, and sometimes overly cautious. Although I have an eye for beauty, I do not indulge in its craft and rather sit behind the scenes,” she says. However, she does offer 100% Human Virgin Hair by way of her own line of products, Poochie’s Bundles. Brenda is also an advocate for domestic violence and a published author.

Brenda is a humbled individual and rarely takes any credit for her success. She often reflects on the love poured into her by mother, Mary ‘Poochie’ Ferrell-Jones who was a victim of ‘family’ domestic violence and violently killed in October of 2009, a day before her youngest daughter’s birthday. Her mother is the namesake of Poochie’s and even in death, she is the one thing that keeps Brenda striving. “My girls have always been taught to do what they love. After my mom passed, my husband and I thought it’ll be a great idea for the girls to pursue their craft while honoring my mother,” she says.

Icesis Mayo is the daughter of Brenda and stylist at Poochie’s. She is a native of South Boston, Virginia and after graduating from high school in 2012, she enrolled in Leon’s Beauty School, eventually obtaining her cosmetology license in 2014. She then opened Poochie’s Hair and Nails alongside her mother and sister in 2016. Icesis says what she loves most about styling hair is the overall manipulation of different styles and hair textures. My strongest skill sets are natural hair, weave installation and locs, yet I also offer services for sew-ins, braids, twists, dreads, protective styles, color, and cuts.

Icesis chose a career as a hair stylist because of a genuine love for styling hair. She took an interest in hair at a young age, from styling my dolls to practicing on her younger sister. Choosing a career as a stylist Icesis says was one of the easiest decisions she has made in life.

Nail Technician Aajha Redd, Brenda’s other daughter, is also from South Boston, Virginia. At the age of 21 she started showing an interest in nails. “Every time my mom went to the nail salon to get her nails done, the nail techs saw my interest and would let me help with their customer. I would remove their polish or file their nails. When I moved to Greensboro, N.C., I graduated from high school a year early and immediately enrolled in Henderson Nail Academy.

“It’s all about the customers reaction once I am done. That is what I love most about what I do. My strongest skills are my creativity and the ability to turn something as simple as a fingernail into something extraordinary” she says. Aajha currently uses the Tammy Taylor, Young Nails, and Valentino Beauty line of products.

Braider Jasmine Selby is also a Virginia native and obtained her license to style hair at Jasmine obtained her styling license at Steppin’ Out Hair Designs Academy in Virginia. With four years of professional experience now, Jasmine however has been braiding hair since she was thirteen years of age. “I was basically born into the salon as my mother, Darlene Terry is a stylist and currently owns her own salon. I loved watching her transform each client and during the process, make each session for the client therapeutic. That has always stuck with me. Now, as a mother of daughter who is only five, I am teaching her to follow her dreams and passion as I did,” she says.

Jasmine chose a career as a hair stylist because of her passion and love for it. She also enjoys being her own boss and setting her own schedule and styling individuals from various demographics. Her strongest skills are with locs, natural hair and braids. In the future she hopes to eventually open her own Brading Studio.

Though Poochie’s is a fairly “new” establishment, Brenda has experienced her share of challenges. She remains sure about completing the mission bestowed upon her. “I am thankful for the struggles. I wouldn’t change the sleepless nights while I wondered if we could pay the rent. I am thankful for he the blood, sweat and tears. As hard as I have cried and as bad as my heart has ached, I wouldn’t change how we got here. After tragedy comes triumph and I wouldn’t change that for the world,” she says.

In the future, Brenda hopes to expand and be able to help stylists or nail technicians by giving them an affordable place to work while building their brand. She will also continue to offer free basic services to domestic violence victims and survivors. “We advocate for these women because I know first-hand what they are experiencing. More importantly, when you are in those situations, you don’t want to look how you feel or feel how you look. My plan is to grow and eventually offer more than just basic services and see Poochie’s become more than a household name

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