Premier Cakes

by Terry Watson | March 11th, 2015
Bobby & Tracy Outlaw of Premiere Cakes

Bobby & Tracy Outlaw of Premier Cakes

Premier Cakes of Raleigh is a homespun commercial and retail bakery that was developed out of love and has evolved into a full-fledged bakery. Their doors opened on April 26, 2014 at their present location. Over the past three years, Premier Cakes has established themselves as purveyors of fine cakes and desserts made from scratch over and over until perfection has been achieved. Their mission is in their name, Premier Cakes, which states they not only strive to provide a premier product of outstanding quality but also great customer service, professionalism, timeliness and cleanliness.

It has been said that first impression is a lasting impression. That is especially true for minority owned establishments. Tracy and Bobby Outlaw, a married couple of 33 years are the owners of Premier Cakes. Tracy is the pastry chef who does all the baking exclusively. She also benefits from a staff of three. Before starting this business, Tracy worked in corporate accounting for a major company that now trades on the NASDAQ stock exchange. Unofficially, the business began more than 20 years ago. The Outlaw’s lived just across the street from the North Raleigh Regional Library and would checkout cookbooks on a weekly basis to determine the best recipes to practice until perfecting them into their own. After being laid off during the economic downturn, she decided to take her destiny into her own hands and Premier Cakes was born.

They specialize in old fashioned 9”, three layer cakes. However, the desserts are not limited to just cakes, they also offer delicious pies, cheesecakes, tres leche, bread pudding, brownies, cookies, and tiramisu. “Our hummingbird cake and sweet potato cake are our best sellers,” they explain. Some of the services they provide are catering for children and adult birthdays, special occasions and weddings. Their café has seating for approximately 20, enabling them to host small parties. The kitchen is open and patrons enjoy watching the entire baking process, including prepping, mixing, baking, decorating and packaging, not to mentions the smells that are free. Bobby says they make wedding cakes with smooth buttercream frosting and fondant, baby shower cakes, baby gender reveal cakes, 1st birthday shoe cakes, baby bump cakes and edible image cakes with life like resemblance.

In the beginning they supplied desserts for several restaurants and catered for numerous corporations. For two years straight, United Therapeutics at Research Triangle Park enlisted their services for desserts at their Christmas party which consisted of a couple hundred employees. Although it was an extravagant affair with numerous black tie waiters and waitresses, salmon, cracked king crab, sushi grade tuna and more, Premier Cakes was the ‘Talk of the Town,’ according to Bobby.

Tracy states, “What, I love most about our business is that we have developed excellent desserts that are enjoyed by so many. Creating great desserts that evoke so many childhood memories and nostalgia for some, while creating new memories for others is just as rewarding for me.” She also proclaims that many of their clients say their cakes are the best in town. “It is just very rewarding to see how our desserts are enjoyed by our patrons to the point that it brings some to tears while reminiscing,” she says. Premier Cakes wouldn’t be at the level it is today without the insight and efforts of Bobby. He is very business savvy and knows what it takes to be successful. He brings the professional support to the team with 25 years of experience running Outlaw Engineering Support Services. His knowledge and skills has put Premier Cakes in position to survive, grow and prosper.

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