Rodney Blackstock – Blackstock Insurance Agency

by Terry Watson | September 15th, 2020
Rodney Blackstock (Photos by DeMorris)

Rodney Blackstock (Photos by DeMorris)

If you are living in the Atlanta Metro area, and in need of insurance, there is coverage available for you.

Rodney Blackstock is the owner of Blackstock Insurance Agency located 2951 Piedmont Road in Atlanta, GA.

Originally from Greensboro, North Carolina, Rodney has lived in several different places throughout his life. That experience he says has given him a better perspective on the world, and an innate ability to connect with people of all different backgrounds.

“I’m a kid who grew up in a foster home. I bounced around and lived with different people growing up. I lost my mom at the age of 12, after only seeing her three times. To say my childhood was rocky, is an understatement. Losing my mom gave me so much drive. I wanted to be successful and establish myself, and my family where she wasn’t able to. And what better tool to use, basketball. Basketball was my saving grace. Because of it, I was able to play sports collegiately and professionally. When I was finished, I pivoted into entrepreneurship. I did all this without having the stability of a two-parent household. I had to create the change I wanted to be. I had to work for everything I have, and because of that, I don’t like excuses,” he shares.

Basketball is his first love. First as a player, and then as a sports agent, basketball took Rodney around the globe and exposed him to different people and various life experiences. After six years in the game, Rodney decided to pivot to a career where I could have an even greater impact on his people. That was insurance.

Rodney is a brother, friend, son, athlete, speaker, agent, and connector. As a Principal within the AAA network, he’s able to provide a number of products that can be tailored to fit the needs of any individual or family. These include auto insurance, home/condo insurance, renter’s insurance, and perhaps the most important one of them all, life insurance. They also provide umbrella liability coverage and RV, motorcycle, and boat insurance.

Blackstock Insurance Agency opened in August 2020. Though the location of Rodney’s business is fairly new, he has been in the insurance industry for four years. “I began with the State Farm Agency to perfect my craft. I learned everything there is to know about the industry and obtained both my property and casualty, and my life and health licenses. It was a years’ long grind, which, at times, was quite humbling. Yet, it was a strategic move and I realized I needed that step to get started and help me to arrive at where I am today,” he shares.

Rodney has a genuine care and love for people and for helping others. He shares why he decided to open an insurance agency in the first place. “It was to help people build and maintain the lifestyle they desired. When I discovered that I could make money by helping others, it was a no-brainer. I was also inspired by the idea that insurance is a recession proof business, and an essential product and service that people will always be in need of. However, the most important reason for me to start my agency was to create a stable business for my family and establish something that could be around for generations to come,” he says.

Rodney also uses his platform to educate others about the importance of being insured. “Miseducation can be a huge challenge for me as an agent. Some people don’t understand the value that insurance brings to their lives. As a black man, I’ve seen first-hand how many of our people in particular, have been taught to believe that insurance is a waste of money, or that it’s not necessary. In actuality, wealthy people view insurance as a risk management tool to make sure they maintain their wealth. My job is to educate as many people as possible while I bring them along on this journey toward peace of mind and wealth generation,” he says.

Educating people about the importance of being insured is one of the top priorities for Rodney. In the future he plans to get the Blackstock Insurance Agency name out there and reach people, save people money, and help to protect families.

His advice to others who may follow in his footsteps is to hustle. “With respect to my career success, hustle has been the number one differentiator. Lots of people are talented, but few are driven enough to show up early and leave late. Few are willing to come in on Saturdays or Sundays to perfect their craft. The hustler mentality helped me in basketball and in business. No one will out-work me. I’d tell anyone who wants to follow in my footsteps to trust the process and to put the work in,” he says.

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