Serenity Funeral & Cremation Services, LLC

by Tonya Dixon | September 10th, 2014
The Serenity Funeral & Cremation Services Team (Photo by Howard Gaither)

The Serenity Funeral & Cremation Services Team (Photo by Howard Gaither)

What initially started off as a conversation on how to serve the community at a greater capacity, in return birthed a new business venture. In early 2013, Rev. Dr. Cardes Brown, Jr. and Miles Hurdle sat down with Reginald Woodard tossing ideas back and forth on a potential business that would impact families directly. The result of that meeting kick-started their journey and Serenity Funeral Home & Cremations, LLC was established in Greensboro, N.C.

The two partners used what they knew best to guarantee the success of the business. Rev. Dr. Cardes Brown, Jr. has served as senior pastor at New Light Missionary Baptist Church for more than 40 years and has counseled numerous families during their hard times. In addition, he has always been very active in the community serving on numerous boards and in leadership roles, including state chair of religious affairs for the N.C. NAACP.

Miles Hurdle’s experience derives from his business savvy of working as a manager in the furniture industry and previous insight of the funeral home business. The pair joined forces to tackle a critical need for families and Reginald Woodard mentored them on how to get started, what services to provide and the operations of a funeral home business.

Serenity Funeral Home & Cremations was established in February 2013. The team operated in a spirit of excellence and was instrumental in finding the right facility, interior needs and developing the right services to help families in need. The funeral home offers the following services: full-service funeral arrangements, bereavement counseling to families, pre-arrangements and cremations.

The mission of Serenity Funeral Home & Cremations is to provide services with a desire to make sure that every consideration and detail is given to help assist families during a very difficult hour. The staff members of the funeral home are dedicated professionals and exercise excellent customer service for clients. The funeral home assist clients with making funeral service arrangements from casket choices to funeral flowers. In addition, the funeral director provides individualized funeral services designed to meet the needs of each family.

The funeral home also offers new features on their website: ordering flowers directly from their site; enhanced obituaries with a guest book, automatic email subscription when new notices are posted and new ways to send condolences such as food gifts and sympathy cards.
During the beginning stages of the business, Reginald C. Woodard served as funeral director and embalmer. Then in August 2013, their friend and mentor, Reginald passed away suddenly. His passing caused both Dr. Brown and Mr. Hurdle to look at their reason for initially starting the business and remembering that their purpose was to serve the community and families during hard times.

Dr. Brown and Mr. Hurdle hired Rev. Dr. Benjamin Whitlock as funeral director and embalmer with over 40 years of experience in the funeral home business. They also hired Rev. C. Bradley Hunt, II as an apprentice under Rev. Whitlock. They continue to make progress towards their goal of being known in the community as a business that serves clients with the spirit of excellence.

“You never want a family going through the emotional stress of losing a loved one to not feel valued, appreciated and heard during their difficult time,” said Rev. Brown. “It is important to us that our clients, do not regret their experience with our business but feel more at ease knowing that we are taking care of them.”

Rev. Brown and Mr. Hurdle continue to stay motivated by the families that they serve, that constantly make them aware of their appreciation for the check-ins and services they provide. They are also inspired by the dedicated associates who commit their time and efforts to making sure that the funeral home runs smoothly. The following associates serve at Serenity Funeral Home & Cremations: their wives, Lois Hurdle and Diane Pierce Brown; Rev. James (Teddy) Wilson, Jr., Cardes Brown, III, Denise Pierce-Whitehurst and Edith Das (Spanish Interpreter).

The future goals of Serenity Funeral Home & Cremations are to continue to impact more families in the community through their services and charitable deeds. Most importantly, they want to continue reflecting a genuine love for Jesus the Christ.

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