Nashville Native Sherria Thompson is a Brand Builder

by Terry Watson | November 14th, 2018
Sherria Thompson

Sherria Thompson

Nashville, TN native Sherria Thompson is a devoted mother, daughter, sister, and friend. She is a proud Tennessee State University graduate and a natural born creative who is compassionate and has a long-time desire to connect with people.

Since she could remember, Sherria has wanted to be an entrepreneur. She started her first business in elementary school by selling treats and candy to her classmates, and kids in the neighborhood where she lived. Little did she know at that time, but her aspirations would grow into something more.
“Learning excites me. It keeps me innovative and ahead of the curve. I am also athlete, so that naturally I am competitive. I compete to be the highest expression of myself, and to be even better than ever I imagined. I have high expectations and willing to put in the hard work to achieving my goals,” she says.

Her career started in the music industry, branding artist and events in 2007. While in college at the University of Memphis and later the Art Institute of Nashville, she started coordinating concerts and artist showcases. She oversaw everything from artist appearances, studio sessions, photo shoots, press release, marketing/promotions, and digital online presence. From the beginning, it was obvious that her capabilities to create extraordinary productions would lead to an enduring career.

Now, Sherria is a full-time brand manager for a variety of brands, including “What My Shirt Say”. It is an online collection of creative statement tees, and complete t-shirt line. Their designs let the shirt to do the talking because Sherria says that attitudes are meant to be worn. “Everyone needs a dope go-to black statement piece in their wardrobe. Our mission is to align attitudes and fashion with our mixed collection of bold statements and word play. Fashion is a direct reflection of who you are. Be it. Own it. Wear it.”

Sherria has been a Freelance Marketer and Brand Manager for over eight years. Quality presentations are essential in servicing her clients and branding projects. How it looks, sounds and makes consumers feel is all a part of maintaining brand consistency. She is obsessed with creating the ultimate brand experiences for her clients and their consumers. “I help entrepreneurs apply strategy to their hustle with realistic goals in mind. My approach to building brands is way beyond a logo, it’s the entire brand persona. How someone feels about your brand is based off every encounter, from beginning to end. Branding is the overall experience…period. It’s my job to create an experience worth remembering. I enjoy analyzing the target audience to determine how and what will resonate with them. My overall goal is to establish solid brands and connect with their audience to increases the number of jobs and opportunities in our community,” she says.

Sherria offers brand management, event coordination, and brand consulting with her company JAS Studios, LLC. Their services combine creative strategy, innovative design, and detailed logistics to successfully managed influential events and every detail between. Its products include printed collateral such as brochures, media kits, presentation folders, and audio/visual digital presentations.

She finds inspiration in her life’s’ experiences. “From childhood, I always wanted better for myself, and I want the same for twin boys. During my Junior year in college in 2013, we lost their father when they were only three years old. This tragedy brought me to a reality that I never prepared for and made me better. I’m extremely studious. I can be found reading and participating in various conferences and training courses. I study women like Maya Angelou, Oprah Winfrey, and Michelle Obama. For my daily inspirations, I’m extremely blessed to have an amazing business partner, Jessica Coleman to bounce ideas around and keep me motivated even during the most difficult times,” she says.

Moving forward, Sherria plans to continue her career with her long-time business partner, Jessica Coleman, and JAS Studios, LLC. After eight years of servicing startup businesses and entrepreneurs alike, this transition is a breath of fresh air and full circle to where she started. She will also be introducing new apparel and services including brand consulting with her What My Shirt Say brand.

To learn more about Sherria Thompson and her brands, please visit their website.

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