Sincere Automotive

by Terry Watson | September 13th, 2018
Celess Martin, Jr., and the Sincere Automotive team (Photos by JLG Photography)

Celess Martin, Jr., and the Sincere Automotive team (Photos by JLG Photography)

Sincere Automotive Center, LLC is a family owned and operated, full service, five bay auto repair shop. Their focus and specialty are servicing both foreign and domestic vehicles, and light duty trucks for business and residential customers within Greensboro and the surrounding area. By keeping the customer’s needs the number one priority, Sincere is able to offer the best automotive service possible. They are honest, friendly, reliable, and “sincere”. It all started with the vision and passion of one man, Celess Martin, Jr. Celess has always believed in going the extra mile by providing exceptional customer service, maintaining fair pricing, producing quality work all while educating his customers on how to stay safe on the road. With the help of Clarence Morehead, Jr. and Nella Jacsin-Becton, Sincere Automotive Center opened for business July 03, 2012, and has been growing ever since.

“We offer a variety of services ranging from custom exhaust, oil changes, brake systems, engine light repair, North Carolina state inspections, suspension repair, axles, alignments, used and new tire installation, fleet maintenance services and much more. Whether you need computer diagnostics, planned maintenance inspections, or examination of your vehicle’s running conditions, we have you covered. We offer free nation-wide roadside assistance and discounts to students, teachers, senior citizens, military, government and state employees,” says Nella.

Celess lives by a simple motto: To much is given, much is required. He is a native of Greensboro, NC. He has been in the automotive repair industry for over 20 years as a Lead Technician and has been the legs of Sincere Automotive Center for the past six. Under his leadership and expertise, Sincere Automotive Center has grown its customer base by over 3000 customers and several fleet accounts. Celess has served in various management positions and has an educational background in Business Administration. Celess is engaged to Nella Jacsin-Becton and combined they have a total of nine children (Celess: Ashley Graham, Calvin Martin, Corey McNeal, & Marquise Martin. Nella: Creg Reed, Jr, Imiya Becton, Jade Becton, Jewelle Becton, Autumn Becton). There are also two grandchildren (Alexander Graham, Jr and Zaheir Reed). Other business ventures for Celess are script writing and producing, Certified Life Coach, and custom auto detail/restoration. Celess enjoys traveling and experiencing new places.

Another familiar face of Sincere Automotive is Clarence Morehead Jr. He is Co-Owner and Parts Inventory Manager. More than anything Clarence values the gift of waking up every day. Clarence is a native of Reidsville, NC and has been in the automotive industry since the young age of nine. Clarence has held previous management positions at both AutoZone and Kmart. Clarence is married to Peggy Morehead, a retired Guilford County School teacher’s assistant. They both serve active roles as Deacon and Deaconess at White Oak Grove Baptist Church in Greensboro. They have one son, Rodney, a grandson, Corey, and great granddaughter, Zarah. When Clarence isn’t managing at Sincere, he might be found taking a nice cruise in his 1964 Chevy Nova.

When you enter the waiting and customer service area at Sincere, you are greeted by the genuine kindness of Nella Jacsin-Becton, the Office Manager who oversees marketing and finance. She also serves as the service writer. Nella’s motto is the famous quote by Mahatma Gandhi; Be the change that you wish to see in the world.

Nella who was born in Haiti, and raised in New York and New Jersey, was introduced to the automotive repair industry at the same time she committed to aid and support Celess and Clarence in starting Sincere Automotive Center July 2012. Nella, who is often referred to as “LaLa” simultaneously built a life and various businesses with Celess for the past 10 years. Her previous background in customer service, human resources, administrative assistance, finance, marketing, management, as well as training and development served appropriately in handling the business aspect of Sincere Automotive Center. “Learning and working in the automotive industry is a piece of cake compared to managing over 500 employees at Verizon Communications,” she says. “Aside from my many roles at Sincere, I stay busy with my children and completing my business degree. I also volunteer at several non-profit organizations and run my other successful businesses as a motivational speaker and certified life coach at Super Hero Life Coach Group, empowering the lives of women as a beauty consultant with the famous pink cosmetic company Mary Kay.” Nella enjoys spending time with family, traveling, meditating, and reading educational or self-help books on her spare time.

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