The Gem Chronicles

Ursula Urritia | September 16th, 2016
Ursula Urritia

Ursula Urritia

Unique and eclectic, those are the best words to describe Ursula Urrutia. She is comfortable with variety and change and possesses so many varied passions. From diving with sharks, serving in her community, fighting for social rights, traveling around the world, and having an obsession with the hit television shows, The Walking Dead and Glitter, it is hard to predict what she will do next.

Ursula is also the owner and founder of The Gem Chronicles. The name came from her love of natural gemstones and her belief that every gem and jewelry piece helps to tell a story about the wearer’s personality. “My mission is to help add color, sparkle, and glamour to every woman’s life,” she says.

Her passion for gemstones and jewelry goes all the way back to her youth in New York City, where she would enjoy spending hours in the Museum of Natural History’s Gem & Mineral Room. “I’d collect gemstones, find out everything I could about them, and then think of unique ways to incorporate them into my own personal jewelry collection. People would always ask where they could buy my pieces and after lots of encouragement from my family and friends, I decided to start my own line,” she says. So in 2012, The Gem Chronicles jewelry line was born.

“My business provides me with a way to expend some of my creative energy into beautifully unique pieces,” she says. “Jewelry is a way to transform your appearance, and make a statement without saying a word. It makes the wearer feel confident, beautiful, and sexy on the inside and out. The Gem Chronicles offers beautifully handmade jewelry using high quality products and no two pieces are ever exactly alike.”

Ursula says she loves being able to channel her creative energy into creating something completely new and unique. “It’s very humbling to see someone else wear something you created and love it as much as you do. I am committed to helping women find the color, sparkle, and shine in their everyday lives. Every woman has something beautiful and special inside of her, and my jewelry is an outward expression of that beauty,” she says.

For most artists, they find inspiration in many things. This also applies to Ursula. “I get ideas from different cultures, nature, architecture, and color. I try to stay away from trends, but instead design what feels right, to create a piece that will help the GC woman stand out from the crowd,” she says. “Currently I’m working on a line of jewelry inspired by the African Maasai Warriors. I’m also in love with snakeskin patterns and have incorporated them into my line.”

Ursula boasts about her products including the boutique quality lacquers that were specially formulated to perfectly match The Gem Chronicles jewelry line. They are free from formaldehyde, resin, toluene, camphor, and dibutyl phthalate (DBP). In addition to being safer than traditional nail polish or gel, these highly pigmented lacquers are never tested on animals, and dry fast, are great for long wearing, and made 100 percent in the U.S.A.

Ursula gives all the credit for her success to God. “He has given me this dream and the fearlessness to pursue it. He has also blessed me by surrounding me with wonderfully supportive friends and family,” she says. Her mother also has encouraged her dreams and has never stopped her from expressing herself creatively, no matter how weird or out of the box it was. “My upbringing in New York has also influenced me, as I was exposed to lots of different cultures and styles and each was more fascinating than the next,” she says.

As The Gem Chronicles continues to grow, Ursula plan is for her collection to be placed in retail locations all across the United States and to expand to a full accessory offering handbags and hair jewelry. She advises anyone that may dream as much as she does to never give up. “God plants seeds of greatness in each of us. Your seed is unique to you, and only you can make it blossom into something beautiful. The world needs your talent and voice. You have to be unapologetic about who you are and what you hope to accomplish. Decide to take that leap of faith, be diligent, do everything with excellence, and cultivate that seed and make it flourish,” she says.

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