The Live Life Foundation Helps Women to Be Bold with the “Butterfly Lipstick” Campaign

by Alana Allen | July 21st, 2016
Tracy Darden (Photo by Live Life Photography)

Tracy Darden (Photo by Live Life Photography)

A survivor and advocate for lupus awareness, Tracy Darden, founder and executive director of the Live Life Foundation found herself recently asking God to show her how to move her organization forward to reach the masses. The Lord answered with “Butterfly Lipstick,” a campaign that would not only empower women with lupus but a campaign that promoted beauty and wellness.

The national symbol for lupus is the butterfly. It is a representative of one of the more common symptoms of lupus, the butterfly rash, while also representing hope for lupus patients. In addition, it symbolizes strength, the transformation of one’s self and discovering the new you.

“Butterfly Lipstick” is the Live Life Foundation’s signature campaign that features survivors, women who are bold and courageous in letting the world know that all things are possible. The campaign is about empowerment and showcasing lipsticks that will turn heads.

“This movement that the Live Life Foundation has started is giving women permission to take on the world with bold lips and confidence,” said Tracy Darden. “I love beauty and fashion and most of all, I love showing women and survivors of lupus that it’s possible to feel good about yourself.”

Darden was diagnosed with lupus in 2006. She knew something was wrong when she began to feel intense fatigue and a loss of appetite. Eventually, it escalated to the point where she had temporary loss vision in her left eye. In 2012, she founded the Live Life Foundation, an organization that strives to uplift, inspire, and encourage those diagnosed with lupus by providing positive strategies to help them deal with the health issues, mental challenges, and emotional struggles that the disease sometimes causes. The foundation host wellness workshops, bi-annual charity fashion shows for lupus research and for education awareness in the African American community. In addition, the foundation uses the power of art and beauty to raise awareness about lupus via their Facebook fan page.

Lupus is a chronic, autoimmune disease where the body’s immune system becomes hyperactive and attacks normal, healthy tissue. Common symptoms include inflammation, swelling, and damage to joints, skin, kidneys, blood, the heart and lungs. Historically, lupus caused people to die young. Today, with regular treatment and follow-up, the majority of people with lupus can expect to lead a normal, productive life. According to data from the Lupus Foundation of America, it is estimated that at least 1.5 million Americans have lupus with more than 16,000 new cases being reported annually across the country.

In the future, the Live Life Foundation is working on launching a product line for “Butterfly Lipstick” to help raise funds for the nonprofit to increase awareness. For more information about the Live Life Foundation and how you can get involved, please visit
www.livelifefoundation.co or go to www.Facebook.com/LupusForLife to check out the “Butterfly Lipstick” campaign in action.

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