The Safe Choice Mobile Transportation Service, LLC

by Terry Watson | May 5th, 2011
Keshea Montgomery

Keshea Montgomery, Theo Kirkland and staff (Photo by: Howard Gaither)

Keshea Montgomery and Theo Kirkland devised a business plan to develop a transportation company that could provide safe, affordable and reliable transportation services to all individuals, but especially those who need it the most. These individuals include those who need adequate transportation to get medical attention, pharmacy drop off and pickup, and many daily life routines such as getting to the grocery store to purchase groceries. They both understood that with a lack of transportation, a job opportunity that can provide for your family may pass you by, and could lead to even worse problems. After careful planning and discussion, this entrepreneurial duo launched The Safe Choice Mobile Transportation Service, LLC in November of 2009.

Ride Sharing and Van Pooling is a major component of TSC, however they do a whole lot more. They currently provide transportation services in Guilford and Forsyth counties, and Burlington and King, North Carolina. These services include low weekly rates for door-to-door services, transportation to all medical appointments, shuttles to Raleigh-Durham International and Charlotte International airports, transportation for shopping and community activities including all malls and theaters, and to restaurants and local nightlife venues. TSC currently has several contracts with Nursing Homes and Assisted Living Facilities in Forsyth and Guilford counties and they’re looking to expand. Their fleet currently exists of three wheel chair lift vans, one SUV and one sedan. Recently, they signed a contract with the NC Department of Corrections. Based out of Winston Salem, this contract will allow TSC to provide transportation to inmates who have been privileged to participate in the NCDOC work release program. In addition, they are continuing to assist inmates who have transitioned to Halfway Houses with their transportation needs.

TSC has faced similar challenges that other small businesses have faced during start up. Montgomery says that many companies are hesitant to extend services to a budding company. To counter this TSC has invested their efforts into providing the highest level of quality and service to their clients, allowing their work to speak for itself. A native of Philadelphia Pennsylvania, Montgomery credits her grandmother, the late Elizabeth Lindsay for being a significant inspiration to her. “My business is dedicated to the spirit of the type of woman she was and how she taught me to be a strong woman as well,” says Montgomery. “She instilled in me to always allow my work to speak for me, to take pride in what I do, and to always honor God.”

Kirkland, a native of Winston Salem says his biggest joy comes from seeing their clients face light up after they get to attend functions they would normally miss due to a lack of transportation. He is also happy about the ride sharing program that their company provides. As the cost of fuel continues to rise, he says he encourages their clients to take advantage of this program. While promoting TSC’s Go Green campaign that benefits our planet, Kirkland says it not only cuts down on their fuels expenses, but it also reduces the number of vehicles on the road. “I like knowing that I’m the owner of a business that provides our community with a positive alternative to public transportation,” Kirkland says.

Both owners say they love knowing that they are not only building a business that will benefit their families, but they’re also giving other individuals opportunities. “I appreciate the blessings, large or small, and know in due season I will achieve all of the other goals I set for myself,” says Montgomery. Kirkland says his advice to new business owners is to do as much research as possible about your craft then try to perfect it. “You may never reach perfection, but as long as you strive for it each day, your business will always show growth,” he says.

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