Viticus Thomas

by Terry Watson | March 15th, 2018
Viticus Thomas (Photo by Todd Youngblood)

Viticus Thomas (Photo by Todd Youngblood)

Viticus Thomas has launched his own line of beard care products, Blessed and Bearded LLC. The Johnson C. Smith University graduate and Columbia, South Carolina native often reflects on how good God has been to him. He also has an eye for detail and passion for serving others. He’s enthusiastic and loves to put a smile on people’s faces with his personal arsenal of jokes. Now, he would like to add his beard balm to those same faces.

“Being Blessed and Bearded is not just a company, it’s a lifestyle. Everyone loves a good beard and since I have one, I love promoting it,” he says. “My beard balm makes those who have beards look and feel good.” His products also include a line of Blessed and Bearded shirts, sweatshirts, hats, Have A Beardiful Day shirts and hats, and Beard Power t-shirts. The designs are geared for both men and women, with a ladies favorite shirt, “Beards Give Me Wild Thoughts”.

With the growing popularity of bearded men, it leaves many to wonder what impact the trend has on those who may be seeking a different look. Thomas says, “I think with all the new groups on social media, beards have made it good to be a man again. More women are attracted to men with facial hair, more now than ever. If you have a beard and take care of it, your chances of getting the interest of a beautiful woman are increased by 50 percent. If a man keeps himself groomed, it shows women that he takes pride in himself. The beard resembles patience and strength. I reflect to the story of Sampson in the bible. If a man can show patience and strength with his beard, he can definitely show patience with a woman and have the strength to protect her.”

Having and maintaining a healthy landscape of facial hair is very important as well. Many people aren’t aware that beards can often house several forms of bacteria. That is why it’s very important to have a proper cleaning regimen for them such as regular shampooing. It is equally important to use the proper cleaning tools such as that offered by Viticus.

Viticus has faced many challenges with establishing the Blessed and Bearded line. Getting the brand to be recognized on a larger scale and placing them in large retail chains such as Wal-Mart or Target are just a few. He also hopes to land a well-known public figure such as James Harden of the NBA to use his products. In order to reach those levels, he understands that he must remain consistent.

Viticus credits the lady in his life for encouraging him to push his Blessed and Bearded brand to new limits. “I have been able to take this to another level since I have been with her,” he says, “I am very fortunate to have friends that have supported me from the very beginning.”

Moving forward, Viticus says he can see Blessed and Bearded becoming a house hold name. He has visualized bearded athletes, bearded actors, and bearded broadcasters wearing the Blessed and Bearded gear. “I see women who love beards wearing my clothing as well. I see this business not only for clothes but for men across the world to make this a lifestyle,” he says.

The future looks bright for Viticus. For more information about the Blessed and Bearded line of products follow them on Facebook. To book Viticus Thomas for an event, please contact him by telephone or email. There are plans to soon launch a website.

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